Google Analytics 4 conversion at a glance - advantages
The website operator collects data about accesses to the site and stores them as "server log files". The following data is logged in this way:
The data collected is only used for statistical evaluations and to improve the website. However, the website operator reserves the right to check the server log files retrospectively if there are concrete indications of illegal use.
Handling of personal data
The website operator collects, uses and discloses personal data only if this is permitted by law or if the user consents to the collection of such data.
Personal data is any information that can be used to identify a person - for example, your name, e-mail address and telephone number.
Handling of contact data
If contact is made with the website operator through the contact options offered, the information is stored so that it can be used for processing and responding to the request and in the event of follow-up questions. Without consent, this data will not be disclosed to third parties.
Duration of the processing of data
Personal data processed in the course of contract performance shall be processed for the duration of statutory retention periods at the longest (currently 7 years). Deviating from this, longer periods can be agreed between the contractual partners. Personal data from inquiries will be stored for the duration of the completion of the inquiry.
Rights of the user: information, correction and deletion
Data protection law grants the following rights to a person affected by data processing:
To exercise the rights listed under a) to g), data subjects may contact the customer by e-mail.
This website uses Matomo, a software to collect anonymous usage data for this website.
Matomo processes the following data:
If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
In Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your website visit, your user behavior is recorded in the form of "events". Events can be:
This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.