Glossary

Definitions and explanations of the technical terms simply read up!
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Above the fold

This expression still comes from the time when there were for the procurement of information onlynewspapers and not yet websites.

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Backlinks

What are backlinks? Backlinks are so-called back references - one website sets a backlink that leads to another website. The backlink process can also be referred to as

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C

Canonical Tag

The Canonical Tag is a part in the technical area of SEO. Basically, each content of a website should only appear on one page - that is, under a

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Conversion

What is a conversion and how is it defined?  A conversion in online marketing is an action that a user takes as a result of a marketing strategy.

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Favicon

Small graphic, big effect - What is a favicon? A favicon is a small but nice graphic that appears in the address bar when a website is displayed.

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Google Knowledge Graph

Google's knowledge database: Google Knowledge Graph What is the Google Knowledge Graph? Why does Google use a so-called Knowledge Graph to satisfy users?

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Heatmaps

Heatmaps in SEO are necessary for understanding usability. What is a heatmap? Every one of us has already seen a heatmap or even a

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Information architecture

The information architecture - The basic framework of every website The technical term information architecture covers the organization and structuring of information. Especially when creating a website, the

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Keyword

What is a keyword? It is a search term that users enter in the search bar of search engines,...

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Landingpage

The landing page is the flagship of any good website. Definition and benefits of a landing page: A landing page is the page that a user goes to for the

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User signals

User signals in SEO let you recognize the behavior of a user on a website for the search engines. What are user signals?  As user signals, or also "User

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The organic search

What is organic search & how do I recognize organic results? Among the most used search engines is Google and therefore any strategy in marketing,

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Visibility index

The visibility index makes the success of each individual page in the Google search engines measurable and thus comparable. It is therefore an important key figure for search engine optimization.

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Search Engine Marketing (SEM)

Definition and explanation: Search engine marketing Search engine marketing (SEM) is a subarea of the large field of online marketing, which also includes, for example, social media marketing or newsletter marketing.

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SEO definition

SEO: Definition and explanation of the technical term The term search engine optimization (SEO) covers measures that improve the visibility of websites and web stores.

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Social SEO

Social SEO: Definition and explanation of the technical term Social SEO refers to the combination of social media marketing and SEO (search engine optimization).

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SERP Snippet

What does SERP Snippet mean? To understand what this term means, it helps to break it down: SERP is an abbreviation for the English term Search

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