Definition:
Email marketing is information or content that companies send to customers by email. It is therefore part of online marketing. The aim of email marketing is generally to retain customers, disseminate information and increase sales.
The best-known form of e-mail marketing is the Newsletter. In this short email, companies can advertise new products, draw attention to discount promotions, invite people to visit the website or a social media profile, or make contact.
However, a newsletter does not always have to be advertising. Purely informative newsletters or invitations (e.g. to events, trade fairs or free seminars) can also be sent to interested parties by newsletter.
As newsletters are used for customer loyalty and advertising, they are usually sent out at regular intervals in order to remain in the target group's awareness. To receive newsletters, customers must register and leave their contact details.
Legal requirements for e-mail marketing
The important thing is that customers Consent to receive emails from you. Otherwise, newsletters are considered unauthorized advertising.
In addition, subscribers must always have the option to unsubscribe from the newsletter. to deregister. Therefore, each of your email marketing newsletters should contain an unsubscribe link.
