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Glossary

Our lexicon with the definitions of common Online marketing terminology.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Above the fold

This expression still comes from the time when there were for the procurement of information onlynewspapers and not yet websites.

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B

Backlinks

What are backlinks? Backlinks are so-called back references - one website sets a backlink that leads to another website. The backlink process can also be referred to as

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C

Canonical Tag

The Canonical Tag is a part in the technical area of SEO. Basically, each content of a website should only appear on one page - that is, under a

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Conversion

What is a conversion and how is it defined?  A conversion in online marketing is an action that a user takes as a result of a marketing strategy.

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D

Domain Authority

There are up to 1.7 million websites registered in Germany alone - how can you get an overview of the good and trustworthy ones?

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E
F

404 not Found

What is a 404 error?  "404 Not Found", "404 (page) not found", "Error 404", "Website not found" - you've probably been online for at least

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Favicon

Small graphic, big effect - What is a favicon? A favicon is a small but nice graphic that appears in the address bar when a website is displayed.

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G
H

Heatmaps

Heatmaps in SEO are necessary for understanding usability. What is a heatmap? Every one of us has already seen a heatmap or even a

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I

Indexing

Definition: What does indexing mean? Indexing" refers to the method of understanding information. If one speaks of analog indexing, mostly encyclopedias or...

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Information architecture

The information architecture - The basic framework of every website The technical term information architecture covers the organization and structuring of information. Especially when creating a website, the

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J
K

Keyword

What is a keyword? It is a search term that users enter in the search bar of search engines,...

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L

Landing page

The landing page is the flagship of any good website. Definition and benefits of a landing page: A landing page is the page that a user goes to for the

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O

Organic search

What is organic search & how do I recognize organic results? Among the most used search engines is Google and therefore any strategy in marketing,

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R

robots.txt

In the field of search engine optimization (SEO), various tools can help to understand how Google sees the domain. In addition, there are instructions to help Google do this

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S

Sitemap

What is a sitemap?  A sitemap is the map of your website for search engines like Google.  The sitemap (literally: page map) is a list of all existing pages on your website.

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Search Engine Marketing (SEM)

Definition and explanation: Search engine marketing Search engine marketing (SEM) is a subarea of the large field of online marketing, which also includes, for example, social media marketing or newsletter marketing.

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SEO

SEO Definition and explanation of the technical term The term search engine optimization (SEO) covers measures that improve the visibility of websites and web stores.

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Social SEO

Social SEO: Definition and explanation of the technical term Social SEO refers to the combination of social media marketing and SEO (search engine optimization).

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SERP Snippet

What does SERP Snippet mean? To understand what this term means, it helps to break it down: SERP is an abbreviation for the English term Search

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U
V

Voice Search

The revolution of search - Voice Search, speak, search, find! Voice Search (Google Voice Search) was first launched in 2011 for Google websites,

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W

WDF*IDF

What is a WDF*IDF analysis? You want to write SEO texts on a certain topic for your website, but you wonder how often you should use a keyword

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