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Glossary

Our lexicon with the definitions of common Online marketing terminology.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Above the fold

Above the fold? Exactly! "Above the fold" describes a paragraph on the top of the page.

Backlinks

What are backlinks? Backlinks are so-called back references - one website sets a backlink that leads to another website. The backlink process can also be referred to as

Breadcrumb navigation

Breadcrumb navigation is a technical term from the field of online marketing. Breadcrumb navigation is a link path,

Conversion Rate

Die Conversion Rate stellt eine essenzielle Kennzahl im (Suchmaschinen-) Marketing dar. Sie beschreibt das Verhältnis (Rate) der Besucher deiner Website und der Besucher, die

CTR (click-through rate)

Wer sich in Online Marketing Kreisen bewegt, hat bestimmt schon vom Begriff CTR, oder auch Click-Through-Rate oder Klickrate, gehört. Eine hohe CTR ist gut

Canonical Tag

The Canonical Tag is a part in the technical area of SEO. Basically, each content of a website should only appear on one page - that is, under a

Conversion

What is a conversion and how is it defined? A conversion in online marketing is an action that a user takes as a result of a marketing strategy. In the origin

Domain Authority

There are up to 1.7 million websites registered in Germany alone - how can you get an overview of the good and trustworthy ones?

Duplicate Content

Duplicate Content - What is it? Duplicate content (DC) is content that is duplicated on your own website or on different websites.

404 not Found

What is a 404 error? "404 Not Found", "404 (page) not found", "Error 404", "Website not found" - you've probably been online for at least

Favicon

Small graphic, big effect - What is a favicon? A favicon is a small but nice graphic that appears in the address bar when a website is displayed.

Google Knowledge Graph

Google's knowledge database: What is the Google Knowledge Graph? Why does Google use a so-called Knowledge Graph to satisfy users?

Heatmaps

Heatmaps in SEO are necessary for understanding usability. What is a heatmap? Every one of us has already seen a heatmap or even a

Indexing

"Indexing" refers to the method of understanding information. If one speaks of analog indexing, mostly encyclopedias or

The information architecture - The basic framework of every website. The technical term information architecture covers the organization and structuring of information. Especially when creating a website, the

Keyword

What is a keyword? It is a search term that users enter in the search bar of search engines,

Landing page

The landing page is the flagship of any good website. A landing page is the page that a user goes to for the...

User signals (Nutzersignale)

User signals in SEO let you recognize the behavior of a user on a website for the search engines. What are user signals?

Organic search

What is organic search & how do I recognize organic results? Among the most used search engines is Google and therefore any strategy in marketing,

robots.txt

In the field of search engine optimization (SEO), various tools can help to understand how Google sees the domain. In addition, there are instructions to help Google do this

Sitemap

What is a sitemap? A sitemap is the map of your website for search engines like Google. The sitemap (literally: page map) is a list of all existing pages on your website.

Visibility index (Sichtbarkeitsindex)

The visibility index makes the success of each individual page in the Google search engines measurable and thus comparable. It is therefore an important key figure for search engine optimization.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a subarea of the large field of online marketing, which also includes, for example, social media marketing or newsletter marketing.

SEO

SEO Definition and explanation of the technical term The term search engine optimization (SEO) covers measures that improve the visibility of websites and web stores.

Social SEO

Social SEO refers to the combination of social media marketing and SEO (search engine optimization). SEO and social media marketing -

SERP Snippet

What does SERP Snippet mean? To understand what this term means, it helps to break it down: SERP is an abbreviation for the English term Search

Voice Search

The revolution of search - Voice Search, speak, search, find! Voice Search (Google Voice Search) was first launched in 2011 for Google websites,

WDF*IDF

What is a WDF*IDF analysis? You want to write SEO texts on a certain topic for your website, but wonder how often you should use a keyword.

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