The SEO costs for your optimal ranking in
What does SERP Snippet mean? To understand what this term means, it helps to break it down:
Our lexicon with the definitions of common Online marketing terminology.
This expression still comes from the time when there were for the procurement of information onlynewspapers and not yet websites.
What are backlinks? Backlinks are so-called back references - one website sets a backlink that leads to another website. The backlink process can also be referred to as
Breadcrumb navigation is a technical term from the field of online marketing. Breadcrumb navigation is a link path,
What is a Cookie Banner? You've probably come across the statement "Your cookie is baking" or the classic "This website is baking" on the Internet.
The conversion rate is an essential key figure in (search engine) marketing. It describes the ratio (rate) of visitors to your website and visitors who are
Anyone who moves in online marketing circles has certainly heard of the term CTR, or click-through rate. A high CTR is good
The Canonical Tag is a part in the technical area of SEO. Basically, each content of a website should only appear on one page - that is, under a
What is a conversion and how is it defined? A conversion in online marketing is an action that a user takes as a result of a marketing strategy.
There are up to 1.7 million websites registered in Germany alone - how can you get an overview of the good and trustworthy ones?
Duplicate Content - What is it? Duplicate content (DC) is content that is duplicated on your own website or on different websites.
What is a 404 error? "404 Not Found", "404 (page) not found", "Error 404", "Website not found" - you've probably been online for at least
Small graphic, big effect - What is a favicon? A favicon is a small but nice graphic that appears in the address bar when a website is displayed.
Google's knowledge database: What is the Google Knowledge Graph? Why does Google use a so-called Knowledge Graph to satisfy users?
Heatmaps in SEO are necessary for understanding usability. What is a heatmap? Every one of us has already seen a heatmap or even a
Definition: What does indexing mean? Indexing" refers to the method of understanding information. If one speaks of analog indexing, mostly encyclopedias or...
The information architecture - The basic framework of every website The technical term information architecture covers the organization and structuring of information. Especially when creating a website, the
What is a keyword? It is a search term that users enter in the search bar of search engines,...
What is a link audit? A link audit is the process of analyzing and reviewing all links pointing to your website. During this process the
The landing page is the flagship of any good website. Definition and benefits of a landing page: A landing page is the page that a user goes to for the
Defining, building & entering the meta description Before you come to a website, in most cases you will be searched in the search engine based on keywords (search terms)
User signals in SEO let you recognize the behavior of a user on a website for the search engines. What are user signals? As user signals, or also "User
What is organic search & how do I recognize organic results? Among the most used search engines is Google and therefore any strategy in marketing,
What is meant by "ranking"? Ranking means the placement of a website in a search engine, such as Google, Bing, Yahoo, etc.. With the
In the field of search engine optimization (SEO), various tools can help to understand how Google sees the domain. In addition, there are instructions to help Google do this
The term SSL certificate simply explained An incredible number of people use the Internet and search engines like Google every day. Countless information is available in a very short time
What is a sitemap? A sitemap is the map of your website for search engines like Google. The sitemap (literally: page map) is a list of all existing pages on your website.
The visibility index makes the success of each individual page in the Google search engines measurable and thus comparable. It is therefore an important key figure for search engine optimization.
Definition and explanation: Search engine marketing Search engine marketing (SEM) is a subarea of the large field of online marketing, which also includes, for example, social media marketing or newsletter marketing.
SEO Definition and explanation of the technical term The term search engine optimization (SEO) covers measures that improve the visibility of websites and web stores.
Social SEO: Definition and explanation of the technical term Social SEO refers to the combination of social media marketing and SEO (search engine optimization).
The revolution of search - Voice Search, speak, search, find! Voice Search (Google Voice Search) was first launched in 2011 for Google websites,
What is a WDF*IDF analysis? You want to write SEO texts on a certain topic for your website, but you wonder how often you should use a keyword
