Logo-KOMMA99

Glossary

Our lexicon with the definitions of common Online marketing terminology.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Above the fold

This expression still comes from the time when there were for the procurement of information onlynewspapers and not yet websites.

READ MORE »
B

Backlinks

What are backlinks? Backlinks are so-called back references - one website sets a backlink that leads to another website. The backlink process can also be referred to as

READ MORE »
C

Cookie banner

What is a Cookie Banner? You've probably come across the statement "Your cookie is baking" or the classic "This website is baking" on the Internet.

READ MORE »

Conversion Rate

  The conversion rate is an essential key figure in (search engine) marketing. It describes the ratio (rate) of visitors to your website and visitors who are

READ MORE »

Canonical Tag

The Canonical Tag is a part in the technical area of SEO. Basically, each content of a website should only appear on one page - that is, under a

READ MORE »

Conversion

What is a conversion and how is it defined?  A conversion in online marketing is an action that a user takes as a result of a marketing strategy.

READ MORE »
D

Domain Authority

There are up to 1.7 million websites registered in Germany alone - how can you get an overview of the good and trustworthy ones?

READ MORE »
E
F

404 not Found

What is a 404 error?  "404 Not Found", "404 (page) not found", "Error 404", "Website not found" - you've probably been online for at least

READ MORE »

Favicon

Small graphic, big effect - What is a favicon? A favicon is a small but nice graphic that appears in the address bar when a website is displayed.

READ MORE »
G
H

Heatmaps

Heatmaps in SEO are necessary for understanding usability. What is a heatmap? Every one of us has already seen a heatmap or even a

READ MORE »
I

Indexing

Definition: What does indexing mean? Indexing" refers to the method of understanding information. If one speaks of analog indexing, mostly encyclopedias or...

READ MORE »

Information architecture

The information architecture - The basic framework of every website The technical term information architecture covers the organization and structuring of information. Especially when creating a website, the

READ MORE »
J
K

Keyword

What is a keyword? It is a search term that users enter in the search bar of search engines,...

READ MORE »
L

Link Audit

What is a link audit? A link audit is the process of analyzing and reviewing all links pointing to your website. During this process the

READ MORE »

Landing page

The landing page is the flagship of any good website. Definition and benefits of a landing page: A landing page is the page that a user goes to for the

READ MORE »
M
N
O

Organic search

What is organic search & how do I recognize organic results? Among the most used search engines is Google and therefore any strategy in marketing,

READ MORE »
P
Q
R

Ranking

What is meant by "ranking"? Ranking means the placement of a website in a search engine, such as Google, Bing, Yahoo, etc.. With the

READ MORE »

robots.txt

In the field of search engine optimization (SEO), various tools can help to understand how Google sees the domain. In addition, there are instructions to help Google do this

READ MORE »
S

SSL certificate

The term SSL certificate simply explained An incredible number of people use the Internet and search engines like Google every day. Countless information is available in a very short time

READ MORE »

Sitemap

What is a sitemap?  A sitemap is the map of your website for search engines like Google.  The sitemap (literally: page map) is a list of all existing pages on your website.

READ MORE »

Search Engine Marketing (SEM)

Definition and explanation: Search engine marketing Search engine marketing (SEM) is a subarea of the large field of online marketing, which also includes, for example, social media marketing or newsletter marketing.

READ MORE »

SEO

SEO Definition and explanation of the technical term The term search engine optimization (SEO) covers measures that improve the visibility of websites and web stores.

READ MORE »

Social SEO

Social SEO: Definition and explanation of the technical term Social SEO refers to the combination of social media marketing and SEO (search engine optimization).

READ MORE »
T
U
V

Voice Search

The revolution of search - Voice Search, speak, search, find! Voice Search (Google Voice Search) was first launched in 2011 for Google websites,

READ MORE »
W

WDF*IDF

What is a WDF*IDF analysis? You want to write SEO texts on a certain topic for your website, but you wonder how often you should use a keyword

READ MORE »
X
Y
Z