13 great social media tips
Social media is ... individual!
Have you ever tried to drive a screw into your shelf with a hammer? No? That's better, because you're more likely to need a screwdriver here.
And it is the same with social media: There is no one "tool" that works equally well for all companies. There is no one-size-fits-all, no lid that fits every pot.
Which content and which strategy actually works for you depends on your company, your target group, your community, the exact platform (Facebook, Instagram, Pinterest, LinkedIn, etc.) and your industry.
Therefore, when creating posts Individuality in demand. Here are some social media tips to get your social media marketing in top shape.
Social media tip 1: The right platform
If you want to successfully implement social media marketing for your company, you naturally need the right platform. We advise you not to rely on gut feeling or guesswork when choosing one.
Because the facts often surprise you. For example, Facebook still has the most active users and social media is also more popular among the boomer generation than you might think.
So it's best to take a look at the Statistics to see on which social platforms you are most likely to find your target group.
You need to develop your social media marketing strategy not limited to one platform. Du kannst stattdessen auch Facebook, Instagram, Pinterest & Co. miteinander kombinieren, um z. B. verschiedene Zielgruppen zu erreichen.
Social media tip 2: Length - hit the nail on the head
On social media, laziness is usually the order of the day. What do we mean by that? That the average user doesn't like to scroll or read much.
So your job is to pack as much content as possible into your caption - without needing a lot of text. You have to hit the nail on the head instead of hitting the nail on the head.
Social media tip 3: Create WOW content
Millions of pieces of content are published on the Internet every day. And most people are active on several platforms. This also means that they are inundated with a lot of content.
So in order for them to really notice your content and, in the best case, interact with it, they need to stand out. You can do this above all by:
a professional design
Interesting/entertaining/helpful content with added value
Your content must therefore fit your target group and appeal to them in terms of content. If they are also nicely packaged, you've hit the jackpot!
Examples of WOW content for companies
- Tips & Tricks
- Explanation of technical terms in your industry
- A look behind the scenes
- Instructions
- Interviews
- Infographics
If you don't have any ideas for your content, just take a look at your competitors' social media marketing. You can also find inspiration here.
Social media tip 4: Be visual
Our brain can process visual content more easily than purely textual content. Hence our tip: Use visual content (images, videos, GIFs) and enrich your texts with it.
Wähle die richtige Video- und Bildgröße je nach Plattform. Facebook, Pinterest, Instagram & Co. benötigen unterschiedliche Bildgrößen. Sieh dir also vor der Post-Erstellung an, welche du in deinem Fall brauchst!
Social media tip 5: Hashtags
Hashtags (combination of the # symbol and a word/word sequence) categorize content and make it easier to find posts. On the one hand, companies should use hashtags to make it easier for users to find posts on a specific topic. On the other hand, they increase their reach.
How many hashtags you should use is different on Facebook, LinkedIn, Instagram, Pinterest & Co.
Social media tip 6: Tick, tack, timing
One of the most important social media tips is timing and the perfect time to publish posts. You have to Watch the community when it is online.
The bad news:
With Facebook, Instagram, Pinterest & Co. there are no generally applicable guidelines as to when this perfect timing is or at what time the posts receive the most engagement. There are only rough estimates that morning and evening (on the way to the office/home) is a good time. But there is no guarantee that this is really the case with your community.
So it's best to take a look at the insights so that you know when your followers are active and at what time it makes particular sense for you to create posts.
Social media tip 7: The strategy
It's not just users on social networks who are impatient, but also the platforms themselves. Only through Regular posting companies can guarantee a wide reach.
This is because many social networks and media "punish" companies if they only create posts from time to time on a whim. It is therefore best to use a social media editorial plan in your marketing to guarantee this regularity and avoid losing reach.
However, you should also include this in your strategy:
- Target: What is your goal with social media (more followers, interaction, redirection to your website?)
- Responsibility: Who is responsible for the social media strategy & content creation?
- Time: When do you publish your posts (see Timing)?
Social media tip 8: Plan & create content in advance
Illness, vacation, hectic work schedule: there are many reasons why you might forget to publish content on social networks. To prevent this from happening to you, you can plan your posts in advance and then Publish automatically leave.
This can be done either on the corresponding platforms themselves or through special Planning tools. The advantage of the latter: Here you have an overview of all social networks and can enter all posts in one place instead of having to work on each platform individually.
Social media tip 9: Emotions & emojis
Storytelling and emotions are two of the biggest elements in social media marketing. It is therefore best to design your content on Facebook, Instagram, Pinterest & Co. in such a way that it evokes emotions in your target group.
Amazement, curiosity, joy and a sense of togetherness are just some of the emotions you can evoke with your posts.
Also exciting here: Emojis can increase interaction with posts - and this also applies to business articles. If you use them skillfully, you can emphasize your storytelling.
In a business context, you shouldn't get too personal. So rather avoid kissy-mouth and heart emojis. Especially if you work internationally, it is important to use emojis that are (equally) understood around the globe.
Social media tip 10: Say hello to your community
Not only the posts themselves are important for companies, but also the interaction with the target group/community or your followers. So if these:
- comment on a post
- write a message in the private chat
- Ask questions,
you should go into it. Correct Community Management as part of the social media marketing strategy has a positive effect on the image of companies, can increase followers and strengthen the loyalty of your customers.
So it's a win-win-win situation for you, involve your followers.
Social media tip 11: Consistency
Marketing is also about establishing a brand and creating a recognition effect. Therefore, always ensure consistency with regard to the Design of your posts and your communication with your followers.
Incorporate your logo into posts, use your company colors and consistently use the same design elements. Pay attention to uniform communication so that your Brand voice to establish. These small adjustments can greatly benefit your company's presence on social networks.
Social media tip 12: Reuse content
If you decide to use multiple social platforms for your social media marketing, you can reuse your content. For example, if you are on Facebook and Instagram, you can shoot reels for Instagram and use a still image as a picture post for Facebook.
But even if you are traveling as a company to a trade fair, for example, and are preparing a presentation for it, you can consider processing the content into an infographic for social media and reusing it in this way.
Social media tip 13: Trial and error
We have already mentioned that not every target group is the same - and that there is no one way to reach your goal. So you will Analyze again and again what works for your company and your target group:
- Are they infographics or videos?
- Do many hashtags bring you greater benefit?
- Should you use many or few emojis?
- Is your target group more active in the morning or in the evening?
- Do you want more followers or more interactions?
To find the answer to these questions, you can always experiment and evaluate the results afterwards - and find the right strategy for you step by step.
Conclusion: There are many valuable social media tips
Companies can use social media marketing to increase their brand awareness, draw attention to themselves and thus ultimately also Win new customers.
If you know the right tips and tricks, it is easier to create valuable content and increase the benefits of social media.
So be visual, create WOW content, pay attention to timing and the specifics of each platform. Engage with your target group, repurpose content to save time and make sure it's the right length. Then add a well-thought-out social media marketing strategy and a pinch of emotion and you've hit the nail on the head.
