SEO costs and budget - All expenses for your best possible search engine optimization

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The SEO costs for your optimal ranking in Google and Co.

What costs and budget your company has to calculate for perfect search engine optimization always depends on how much you are willing to invest in SEO.

We show you how important SEO is and how high possible costs can be. In order to use the budget successfully, it is important to adjust the content and the marketing individually. Ideally, you have your website or webshop optimized by an SEO agency that already has a lot of experience.

What is SEO?

Before we explain the costs of SEO, we would like to briefly explain what SEO actually means.

Search engine optimization (Search Engine Optimization) is the process of optimizing websites (e.g. Google) and online stores for search engines. If your website appears on the first page of Google, it is much more likely to be found by potential customers. The goal of SEO is therefore: better rankings, more traffic, more inquiries and more sales. SEO is your modern marketing and content is geared towards your customers.


What does good SEO involve?

If you are thinking of entrusting the optimization of your site to an SEO agency, you can expect a structured approach. An agency will negotiate the following steps with you:

  • Detailed discussion of an SEO strategy
    - Where is your company currently placed?
    - Where does your company want to land with SEO?
    - How do you get there?
    - How long do you want to use SEO support?
    - What content do you want to offer your customers?
    - What budget do you have available?
    - What marketing are you aiming for?
  • Keyword-research
    Our agency finds the right keywords for an optimal ranking of your website
  • Snippet refinement
    Describes your business or offer optimally and improves ranking and click-through rate of your website.
  • Improvement of the page structure
    Website navigation
  • Clear headline structure
    Clear structure and pleasant reading experience
  • Internal and external link structure
    Links to subpages and domains
  • Load time optimization
    Long loading times decrease ranking and click-through rate
  • Usability optimization
    Usability of the website
  • Onpage and offpage optimization
    Measures that influence the position of the search result from the outside
  • SEO support
    Improve or maintain visibility in search engines (e.g. Google)

SEO Prices

What does SEO cost?

The field of SEO is very broad. For this reason, the prices for search engine optimization are also very individual. As a rule, the hourly rate of an analysis of an SEO agency is between 85.00 euros and 105.00 euros net. The content refinement and programming effort of your website is based on the hours worked. The SEO support per month is also calculated with a different hourly rate.

We, as an online marketing agency, will explain you the different ways of pricing and quoting.

SEO is an ongoing process and involves many hours of work and know-how. Just like all other agencies, we advise you not to use SEO support for just one month. 

Content creation, link building and technical SEO measures are ongoing work. As a rule, the costs here are from 700.00 euros net.

Prices per click for Google Ads range from 0.05 euros to 4.50 euros.

In order to place among the first 1-10 on Google Austria with average competition density and search volume, the SEO support should last a good 12 months. Here, costs of around 12,000.00 euros are to be expected.

As you can see, the costs for professional search engine optimization are very different and depend very much on the desired service.

But then is SEO worth it at all, with such high expenses? YES! YES! And again YES! In today's world, every business depends on being found easily and quickly on the Internet. Because if we are honest, nobody looks at the search results on page 3 in Google.

Of course, it is up to you whether you want to invest in agencies for professional search engine optimization. However, as a professional, we can tell you that it is worth it and only brings advantages for your company. The agency helps you to find the right content!

We are happy to advise you in detail about your options and look forward to helping you with your search engine placement in Google.

What factors influence SEO support

There is no flat rate for comprehensive search engine optimization. The offers as well as agencies are just as individual as the needs of your individual SEO support.

Important factors for pricing are:

  • Size of your company
  • Branch
  • Number of competitors
  • Marketing budget
  • Duration (hours, month, years)
  • Number of tools needed

Prices of the various SEO measures

You should expect the following costs when you hire an SEO agency:

  • Keyword research:
    Keyword research is particularly important for search engine optimization and can cost between € 200 and € 1,000.
  • Optimizations:
    Onpage customization involves perfecting meta tags, headings and content. The costs vary between € 500.- and € 2.000.-.
    The refinement of the technical points (e.g. loading time, mobile optimization, ...) and can cost between € 1.000.- and € 5.000.-.
    The creation of backlinks, link building, directory submissions, etc. usually costs between € 500.- and € 5,000.-.
  • Content Creation:
    Content creation involves the creation of high quality content, blogs, graphics, videos, .... The creation can cost between € 500.- and € 5.000.- per piece.
  • SEO Reporting:
    Here, regular reports are created that record the monthly progress of the SEO measures. The documentation can cost between € 500 and € 2,000.

As you can see, it strongly depends on whether you use the care of the agencies for a longer period of time (months, years) or only briefly (once for a few hours or a month). 

Why does SEO cost so much?

It's natural that the top listing of SEO costs will scare you off. Of course, this raises the question "Why is SEO so expensive?". SEO requires a lot of experience, many hours of work and some tools.

Here's a quick overview to give you an idea for the justifiable prices:


  • Time-intensive work:
    SEO is an ongoing process and takes many hours, weeks and even months of work.
  • Competition:
    The more competitors you have, the more work it takes to develop a quality SEO strategy.
  • Ongoing adjustments:
    SEO does not sleep. Search engine algorithms are constantly changing and the SEO strategy must be continuously adapted.
  • Experience and expertise:
    The experience and expertise justify the higher cost.
  • Tools:
    Professional search engine optimization requires some different and paid tools.


Even if the SEO costs seem high, an effective SEO strategy is worth it. It increases your visibility and brings more traffic to your website!


The different billing models of SEO agencies

If you hire an SEO agency, there are several different billing models. Choose the model that best fits your budget. 

Billing Models:

  • Sales commission:
    SEO remains free until you generate revenue.
  • Billing per service:
    You as a customer know in advance the exact price to be paid for the SEO measures provided.
  • Hourly rates:
    With this model you pay on an hourly basis. A fixed price is charged for each hour. 
  • Monthly fee:
    With the monthly flat rate, you know exactly what SEO costs will be coming your way in the next few months, as they will be listed to you in detail by the agency.

NOTICE: A study by Moz 2012 showed that in Europe a monthly flat rate of SEO measures between € 90.- and € 440.- is the norm.

As you can see, SEO requires some expertise and experience. We, as an SEO agency, are happy to support you with your visibility on the Internet. Feel free to contact us - we will advise you in detail!

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